THIS heart-breaking bike adventure video is being used to promote the new GoPro Hero4 action camera.
The advert tells the story of a biker who loses his son to liver cancer and is lost for direction; it's John Lewis-esque in its sentimentality, scale and ability to tug at the heart-strings.
The grizzled biker adopts a pit bull terrier called Spirit and the pair live a nomadic life together on a battered old BMW R1100GS with side car.
Ok, we know it's just an advert - but even these cynical old hearts have to admit it's pretty inspirational stuff. Curse those clever capitalists... now we want to buy a camera and adopt a dog.
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